Vitec Adds JOBY And Lowepro To Its Leading BrandsEditor - 28th September 2017
Vitec continues to grow with some big additions to their brand. Here is the official statement:
“I am delighted to inform you that today we announced that we have acquired certain assets from the DayMen Group – these assets include the JOBY and Lowepro brands.
We believe that Vitec is the natural, long-term home for these brands and are very proud to add not only the brands but also the team to the Group. This acquisition will help us develop a leading global position in the new and fast growing iPhoneography and vlogging accessories markets as well as strengthening our position in the photographic bags market.
We also believe it will help us to continue to improve core business by:
− Leveraging the combined brand portfolio and distributor network
− Consolidating and augmenting procurement capabilities
− Enriching the technical capability of the expanded team
As a supplier for one of these great brands, or our current Vitec brands, we wanted you to be one of the first to hear about this fantastic acquisition.
Our market is showing good signs of growth and we strongly believe in the brands that we have added to our Group. We look forward to continuing to work with you.”
We can’t say we’re not interested to see what Vitec acquires next! Stay tuned to Pixel as we get more on this story…