REPORT: Why top UK retailers lag behind their US counterparts

Editor - 15th March 2013

Posted on Categories Off The PressTags , , , , , , , , , , , , , , ,


UK Retailers lagging behind American counterparts in mobile commerce, despite demand from European consumers.

 Skava have found in a  recent study, only half of the top 100 UK retailers have optimized their websites for mobile devices, compared to 100% of Top US retailers.

Today revenue from mobile accounts for over 1% of all online sales in Europe, but this is growing at a compound rate of 43.1%. Research firm Forrester estimates that by 2017, revenue from mobile will account for 6.8% or €19bn in revenue (Forrester Research, Inc., EU Mobile Commerce Forecast, 2012 To 2017, July 2012). WP 8X by HTC California Blue 3views

“A number of factors encourage and inhibit the adoption of mobile commerce … consumer trust, the convenience and value proposition of mobile shopping, the ease of payment and the availability of products at the right price,” said Martin Gill, Forrester analyst. “European eBusiness executives in many countries have been slow to provide mobile-optimized experiences and these factors — both supply and demand — will continue to limit the opportunities (Forrester Research, Inc., EU Mobile Commerce Forecast, 2012 To 2017, July 2012).”

A smartphone user has a distinct set of expectations when browsing on a mobile device compared to how they interact with their desktop or even their tablet. Retailer’s websites which have not been optimized for tablet experience a far lower rate of conversion compared to one that has been specifically optimized for the device. Retailers need to be able to respond quickly to the ever shifting digital landscape and influx of new devices, by making sure their e-commerce website is not only working properly but optimised for conversion across all devices.

“Our recent findings show that European retailers have been slower to optimize their mobile websites, despite the demands from their customers and the revenue potential of catering to their needs,” said Arish Ali, Skava CEO. “Mobile commerce is in its second wave in the US as retailers continually advance and improve on their mobile websites. Retail executives in the UK have started to realise the importance of providing optimized mobile and tablet experiences for their customers, and that is why Skava has entered the UK market at the right time to support retailers in this quest.”

 

224 thoughts on “REPORT: Why top UK retailers lag behind their US counterparts”

  1. Pingback: differin usa
  2. Pingback: Viagra next day
  3. Pingback: Order viagra us
  4. Pingback: coumadin cost
  5. Pingback: cialis
  6. Pingback: compazine canada
  7. Pingback: cialis jakarta
  8. Pingback: cheap clozaril
  9. Pingback: buy college essay
  10. Pingback: white paper writer
  11. Pingback: Levitra or viagra
  12. Pingback: sildenafil viagra
  13. Pingback: cbd oil effects
  14. Pingback: cbd in marijuana
  15. Pingback: viagra original
  16. Pingback: gambling casino
  17. Pingback: real online casino
  18. Pingback: casino world
  19. Pingback: parx casino online
  20. Pingback: real money casino
  21. Pingback: gambling games
  22. Pingback: real online casino
  23. Pingback: casino gambling
  24. Pingback: sildenafil coupon
  25. Pingback: cipro 750 mg cheap
  26. Pingback: ceclor 500mg cost
  27. Pingback: sildenafil generic
  28. Pingback: viagra 120 pills
  29. Pingback: benicar 40mg otc
  30. Pingback: viagra sri lanka
  31. Pingback: arava 20 mg nz
  32. Pingback: generic cialis
  33. Pingback: actos 15mg tablet
  34. Pingback: viagra
  35. Pingback: Cialis 40 mg nz
  36. Pingback: cialis prices
  37. Pingback: buy Cialis 80 mg
  38. Pingback: online cialis
  39. Pingback: viagra online
  40. Pingback: cialis black
  41. Pingback: cialis warnings
  42. Pingback: www.jueriy.com
  43. Pingback: chumba casino
  44. Pingback: sildenafil
  45. Pingback: purchase cialis
  46. Pingback: viagra for sale
  47. Pingback: viagra online usa
  48. Pingback: order viagra
  49. Pingback: buy cialis pills
  50. Pingback: buy viagra now
  51. Pingback: buy viagra uk
  52. Pingback: viagra sildenafil
  53. Pingback: viagra connect
  54. Pingback: viagra dosage
  55. Pingback: viagra discount
  56. Pingback: doubleu casino
  57. Pingback: casino game
  58. Pingback: best online casino
  59. Pingback: cialis internet
  60. Pingback: buy cialis
  61. Pingback: cialis generic
  62. Pingback: new cialis
  63. Pingback: Planet7
  64. Pingback: cialis 20
  65. Pingback: viagra pills
  66. Pingback: loan online
  67. Pingback: loan online
  68. Pingback: cialis pill
  69. Pingback: slots online
  70. Pingback: what is sildenafil
  71. Pingback: play casino online
  72. Pingback: cialis uk
  73. Pingback: viagra coupons
  74. Pingback: best casino online
  75. Pingback: vardenafil pill
  76. Pingback: levitra 10mg
  77. Pingback: online vardenafil
  78. Pingback: Real cialis online
  79. Pingback: online pharmacy
  80. Pingback: canadian pharmacy
  81. Pingback: rx pharmacy
  82. Pingback: cialis for sale
  83. Pingback: best ed medication
  84. Pingback: men's ed pills
  85. Pingback: viagra 100mg
  86. Pingback: viagra 100mg
  87. Pingback: viagra for sale
  88. Pingback: tylenol arthritis
  89. Pingback: goodrx cialis
  90. Pingback: otc cialis
  91. Pingback: viagra coupon cvs
  92. Pingback: Pharmacy viagra
  93. Pingback: cialis on line
  94. Pingback: viagra cialis

Leave a Reply