Off The Press: Wex and Calumet UK to Become Wex Photo Video

Editor - 7th October 2017

Posted on Categories Featured, News, Off The Press

Massive news in the industry today. An interesting name change, as filmmaking gains popularity across the world, it’s a move that makes sense. Here’s the press release:

Wex Photographic and Calumet UK announce strategic changes to their combined business operations, solidifying their position with enthusiast and professional photographers and filmmakers. The pooled strengths of the two companies will deliver benefits to customers throughout the country, through improved range and service.

Having established its reputation among photographers, Wex has successfully engaged a growing audience of pro videographers and independent filmmakers with recent investment in products and resources. To reflect this expansion, the business will rebrand as Wex Photo Video on 11 October 2017, announcing its intention to become the UK’s premier retailer for photographers and videographers.

Wex’s Norwich showroom will be rebadged as Wex Photo Video immediately, while Calumet stores will be rebadged and improved throughout 2018.

The imminent closure of Calumet’s long-standing Drummond St shop, due to the forthcoming HS2 development, has presented Wex Photo Video with a great opportunity to create a world-class destination for photographers and videographers. Today, the retailer announces the creation of a major new flagship store on Commercial Rd, London E1. With 7,000 ft2 (650 m2) of retail space, the Whitechapel shop will be the largest of its kind in the UK, featuring a huge selection of cameras, lenses, video equipment and accessories. It is also set to feature a drone flight zone, a permanent photography gallery, a theatre zone for live demos and a dedicated events space for seminars, workshops and screenings. Rental and repair services will be provided in cooperation with Fixation, Wex’s imaging-solutions centre in Kennington.

The Drummond St team will move to Whitechapel in November 2017.

As a result of this substantial investment in new retail capacity to serve the Greater London market, Calumet’s smaller London shop on Wardour St will close for business before Christmas 2017. Any job losses will be kept to a minimum as Wex expands its operations in other locations.

Altogether, this represents the biggest single investment in expanding Britain’s photo retail capacity in years. Wex CEO David Garratt commented: “This investment in range and shops illustrates our ongoing promise to help the country’s photographers and videographers fulfil their creative goals.”

Stay tuned to Pixel!

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