Making a Splash

Editor - 14th November 2016

Posted on Categories EventsTags , , , , , , ,

This year’s Digital Splash, organised by Wilkinson Cameras, stepped up a gear, occupying Liverpool’s new Exhibition Centre for two days of October.

Digital Splash 2016 was billed by the team at Wilkinson Cameras as the place to be for professional photographers, enthusiast photographers, aspiring videographers, astronomers and even bird watchers.

p1000748With a heavy emphasis on visitor engagement, visitors were encouraged along to the event by a healthy number of attractions, including getting hands-on with the latest kit, picking up expert advice, a packed programme of professional presentations, workshops and of course, show deals.

Curious to find out more, and to talk about the importance of event planning for retailers in general, Pixel Editor Simon Skinner, caught up with David Parkinson from Wilkinson Cameras to see how it all went with what is now the biggest photography show in the north of England.

Simon Skinner: Hi David, first off and with this year being the first time you’ve organised your annual show in a considerably larger space, has Digital Splash 16′ been the success that you’d hoped with regards to visitor numbers?

David Parkinson: It went really well. We have a positive tsunami of people flooding through the doors on the Saturday and whilst Sunday was a little quieter, we still saw great numbers. There was a different pace on the Sunday this year with a different type of customer, but we are very happy with the numbers that we attracted.

SS: And what were the overall numbers in the end?

DP: Well, if you consider 2015, when we were in the university venue, we saw roughly 1500 people. At Digital Splash 2106, we welcomed more like 6200 people over the two days. Most of the presentations were sold out and the walks were really popular with all being sold out too.

SS: How has the early feedback been from the exhibitors?

p1000744DP: It’s been fantastic so far; it really did work and with the numbers showing up, everyone was happy and many have told me that their expectations were far exceeded so I’m confident that they will want to be involved again next year. Fujifilm are already talking about taking on a bigger stand; their talks were really well attended but they only had limited seating space, so they, for one, will need more space to accommodate the crowds.

“Don’t want a shop in every town, I just don’t think that the business justifies that nowadays. I would rather have 20 fantastic stores than 100 average ones”

SS: How important has Digital Splash become for Wilkinson Cameras in business terms?

DP: In the grand scheme of things, it’s still relatively small, but it’s a nice bonus to have in what is generally a quiet month. We’re now re-writing our business plan and that will have an emphasis on the growth of the show. Generally speaking and with the Liverpool store having been open for three years now, we are seeing the city centre stores doing the lion’s share of the business. It’s our intention to combine expansion into more city centre sites with a strong and growing show that’s supported by a strong website. That’s going to be the future of Wilkinson Cameras, I think. We can’t be everywhere and don’t want a shop in every town, I just don’t think that the business justifies that nowadays. I would rather have 20 fantastic stores than 100 average ones.

“These are things that any store can do, regardless of the size. They are valuable ways to gain data and to drive customers through the door”

SS: If any Pixel readers are considering organising (or already organise) events for their locality, camera clubs etc, what advice would you give them to maximise their potential returns?

p1000756DP: You have to be incredible organised! Also, if you want to bring something different to your business, then you have to look to bring engagement; people want more than just a store nowadays and the days of people ‘popping in’ to shop are long gone. You have to engage with people now and with Digital Splash, we took the angle of workshops, tutorials, photo-walks and other interesting activities. For example, anyone who booked onto a photo-walk could then come back into the show, pick his or her favourite shot and then have it printed off. That was a real hit. We also hosted our own ‘Digital Splash Awards’ and some of the entries were really incredible. We announced the winner on the Sunday and the girl that won was over the moon! These are things that any store can do, regardless of the size. They are valuable ways to gain data and to drive customers through the door.

SS: So have you re-booked the space for 2017 and if so, what are the dates?

DP: We have penciled dates for next year and they are the 21st 22nd October.

SS: That’s half term week, isn’t it?

DP: It is indeed and we are mindful of it and we’ll have to give it a little consideration before confirming. We will announce officially in due course.

SS: We’ll look forward to it. Thanks David.

220 thoughts on “Making a Splash”

  1. Pingback: differin cost
  2. Pingback: ddavp otc
  3. Pingback: crestor 20mg uk
  4. Pingback: viagra brisbane
  5. Pingback: coumadin 5 mg uk
  6. Pingback: Viagra alternative
  7. Pingback: colchicine cheap
  8. Pingback: buy cheap essays
  9. Pingback: How to get viagra
  10. Pingback: viagra buy now
  11. Pingback: casino
  12. Pingback: red dog casino
  13. Pingback: slot machines
  14. Pingback: red dog casino
  15. Pingback: cheap claritin
  16. Pingback: cipro 500 mg uk
  17. Pingback: celexa tablet
  18. Pingback: celebrex tablet
  19. Pingback: ceftin prices
  20. Pingback: cheapest ceclor
  21. Pingback: casodex purchase
  22. Pingback: cialis 20 mg lilly
  23. Pingback: viagra coupon
  24. Pingback: cialis not working
  25. Pingback: spanish viagra
  26. Pingback: atarax 25mg cheap
  27. Pingback: viagra prices
  28. Pingback: arava 10mg prices
  29. Pingback: antivert 25mg cost
  30. Pingback: buy amaryl 2mg
  31. Pingback: viagra canada
  32. Pingback: viagra substitute
  33. Pingback: cheap lexapro 5mg
  34. Pingback: cialis generic
  35. Pingback: Cialis 10mg coupon
  36. Pingback: Cialis 40mg canada
  37. Pingback: viagra generic
  38. Pingback: Cialis 40 mg nz
  39. Pingback: Cialis 40mg cost
  40. Pingback: Viagra 200mg pills
  41. Pingback: viagra online
  42. Pingback: cialis prices
  43. Pingback: buy Viagra 150 mg
  44. Pingback: Viagra 200mg usa
  45. Pingback: buy cialis 20mg
  46. Pingback: casino slots
  47. Pingback: cialis buy
  48. Pingback: otc viagra
  49. Pingback: generic viagra
  50. Pingback: cialis 20 mg
  51. Pingback: cheapest viagra
  52. Pingback: buy viagra
  53. Pingback: canadian viagra
  54. Pingback: herbal viagra
  55. Pingback: buy generic viagra
  56. Pingback: slot games
  57. Pingback: doubleu casino
  58. Pingback: free casino games
  59. Pingback: buy cialis
  60. Pingback: generic cialis
  61. Pingback: cialis 5 mg
  62. Pingback: brand name viagra
  63. Pingback: new cialis
  64. Pingback: lucinda
  65. Pingback: best online casino
  66. Pingback: cialis generic
  67. Pingback: quick cash loans
  68. Pingback: online loans
  69. Pingback: personal loan
  70. Pingback: cialis pills
  71. Pingback: slots online
  72. Pingback: sildenafil generic
  73. Pingback: cialis dosage
  74. Pingback: slots online
  75. Pingback: online vardenafil
  76. Pingback: levitra coupon
  77. Pingback: levitra pills
  78. Pingback: cialis mastercard
  79. Pingback: generic cialis
  80. Pingback: rx pharmacy
  81. Pingback: cialis for sale
  82. Pingback: top ed pills
  83. Pingback: buy erection pills
  84. Pingback: cheap viagra
  85. Pingback: buy chloroquine
  86. Pingback: viagra generic
  87. Pingback: how to get cialis
  88. Pingback: cialis otc
  89. Pingback: cialis 5 mg
  90. Pingback: ciprofloxacin otc
  91. Pingback: cheap viagra
  92. Pingback: Buy brand viagra
  93. Pingback: cialis coupon
  94. Pingback: buy cialis canada
  95. Pingback: Generic viagra

Leave a Reply