Camera World Makes Sweet Sale With Lord Sugar

Editor - 16th December 2014

Posted on Categories Off The PressTags , , , , , , ,

Business mogul and photography enthusiast Alan Sugar gave unsuspecting Camera World staff a pleasant surprise when he turned up as a customer last week…

Lord Sugar reportedly visited the store at Wells Street on 15 December to part exchange his 1970s Nikon outfit, including a mint condition Nikon F2A, for a brand new Canon EOS 5D MKIII worth £2,298.

Camera World’s Managing Director Jason Mitchell said: “He was an absolute delight to serve and engaged in conversation with our staff about The Apprentice, his travels and his long interest in photography.

“He chose us from the three other retailers in the immediate area because he was recommended by a BBC colleague due to our high level of personal service.”


Lord Sugar allegedly started his successful career at school, selling rolls of film to his peers.

Jason added: “Lord Sugar tweeted his delight at our exceptional service to his 3.5 million followers and has allowed us to use and promote his name in advertising.”

Lord Sugar later tweeted that his business partner Susan Ma (former Apprentice candidate, the first non-winner to receive investment from Lord Sugar) had just had her camera stolen from her car at Covent Garden NCP car park.

Screen shot 2014-12-16 at 10.12.42

This led to a brief altercation between the Amstrad founder and an Arsenal fan, who accused Lord Sugar of using the situation for ‘advertising’, to which he replied: “RT:nice advertising…..advertising what you cynical pri.. don’t worry I paid for my new camera.”

Lord Sugar then blocked the fan.

His delight with Camera World didn’t end there. Yesterday he tweeted:

Screen shot 2014-12-16 at 10.35.49

Never underestimate the power of a celebrity tweet for your business! Have any other retailers welcomed in a celebrity customer? Let us know

Leave a Reply